Our formula
No celebrity. Just formula.
What's actually in it
Beauty marketing spends heavily to make you feel like an ingredient is proprietary. It rarely is. Niacinamide, ceramides, peptides: the research is public, the suppliers are the same, the concentrations are what matter. Velour leads with those concentrations, not with a campaign.
01
Niacinamide and zinc
Niacinamide at 4% visibly evens skin tone and minimizes the look of pores. Zinc PCA controls sebum production without drying. Both are supported by decades of peer-reviewed research. We use them together at effective concentrations, not at label-claim doses.
Found in: Brightening Serum No. 1
02
Ceramide and cholesterol
Your skin barrier is a lipid structure. Ceramide NP and cholesterol are two of the key components it's made of. When the barrier breaks down from over-exfoliating or harsh cleansers, replenishing these lipids directly rebuilds it. We formulate at the ratio dermatologists recommend.
Found in: Barrier Repair Serum
03
Our sourcing
We work with established cosmetic ingredient suppliers with verified concentrations and documentation. Production is distributed, which is why we can price honestly. Orders ship from US warehouses. We're not trying to be a lab brand. We're trying to be an honest one.
All products, always
"The science is settled. What was missing was the brand that led with it."
See the serums.
Shop serums